Digital Marketing Executive

Responsibilities:

• Devise and manage end-to-end Media plan & strategy to raise quality leads,
  drive registrants or website subscription figures and drive continuous usage
  as active users.
• Bidding & Optimizing media campaigns to drive conversion on a daily basis
  to closely monitor ROAS (i.e. CPL, CVR, CPC, CPA) to achieve each business
  goal.
• Measure & Report media performance against KPIs & recommendations to
  relate parties as a weekly basis to enhance campaign communication &
  creative materials effectiveness.
• Be an audience master who works with Data Analysis, Business
  Development, Marketing campaigns, and Marketing Communication to
  define the potential customer segments among several ads platforms and
  owned media channels to maximize the conversion rate efficiency.
• Monitor digital customer behavior and Identify new MarTech tools to gather
  online marketing insight, performance analytic thought in the digital
  landscape, and mobile app marketing.
• Identify initiatives & techniques for improving KPI performance and
  operation process including A/B Testing, Multivariate testing, customer
  attribution model, and retargeting multi-touch journey to enforce the best
  practices.
• Track and analyze in-app traffic flow/ performance indicators, provide
  regular internal reports, and identify improvement areas such as reducing
  the drop-off rate, in-active cause, and improving the customer experience
  for quick conversion of each customer journey.