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Full time / Hybrid

Digital Marketing Executive

Job Perks

Free massage, Training & Workshop, Event PEG & PAK Room, Company & Team Trip, Globies & Relative - Free English Course, Globies & Friend - 20% Discount, Menstruation Leave for Female, Men's homornal cycle leave, Freedom of assembly leave, Surgery leave, Religious leave, Volunteer leave, Antigen Test Kit (4 Tests / Month), Loan for Employee, Social Projects, Health at Work: Physical & Mental Health

About the Job

Qualifications:

  • Minimum 2 years of marketing experience in data-driven roles such as
    performance marketing, biddable specialist, media optimizer, and digital
    marketing-based.
  • Direct experience in digital customer acquisition channels optimization in
    service business website is a plus
  • A minimum of 2 years of experience in E-service, E-Marketplace, or E-
    Commerce platform
  • Exposure to performance media channels such as Facebook Ads, Google
    Ads, SEM, SEO, Line Ads, TikTok Ads, Twitter Ads, Native Ads, Audience Ad
    Network, and other biddable ads, and non-biddable ads.
  • Solid knowledge of App Analytic platforms such as AppsFlyer, Firebase,
    Google Analytics, Branch, MixPanel, Adjust, Tableau, Power BI, Google Data
    Studio, and other Marketing Automation.
  • Demonstrate experience leading and managing projects with a sense of
    ownership
  • Comfortable with multiple data sources to run A/B testing, multivariate
    experiments, and incremental conversion models\
  • Strong project management skills - Able to work in a fast pace working
    environment while maintaining great attention to detail and working to deadline.

Experience

Responsibilities:

  • Devise and manage end-to-end Media plan & strategy to raise quality leads,
    drive registrants or website subscription figures and drive continuous usage
    as active users.
  • Bidding & Optimizing media campaigns to drive conversion on a daily basis
    to closely monitor ROAS (i.e. CPL, CVR, CPC, CPA) to achieve each business
    goal.
  • Measure & Report media performance against KPIs & recommendations to
    relate parties as a weekly basis to enhance campaign communication &
    creative materials effectiveness.
  • Be an audience master who works with Data Analysis, Business
    Development, Marketing campaigns, and Marketing Communication to
    define the potential customer segments among several ads platforms and
    owned media channels to maximize the conversion rate efficiency.
  • Monitor digital customer behavior and Identify new MarTech tools to gather
    online marketing insight, performance analytic thought in the digital
    landscape, and mobile app marketing.
  • Identify initiatives & techniques for improving KPI performance and
    operation process including A/B Testing, Multivariate testing, customer
    attribution model, and retargeting multi-touch journey to enforce the best
    practices.
  • Track and analyze in-app traffic flow/ performance indicators, provide
    regular internal reports, and identify improvement areas such as reducing
    the drop-off rate, in-active cause, and improving the customer experience
    for quick conversion of each customer journey.
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